7 public figures on the hair care choices that empower them


For a long time, society forced women of color to mimic Western hair while damaging their own. By flipping the switch on chemical straightening treatments, a new generation of brands have emerged to help restore the health of natural curls and coils. Curly hair needs hydration, which high sulfate shampoos eventually remove. New arrivals include Pattern Beauty, Dizziak and Bouclème, owned by founders with naturally curly hair and offering products that use gentle ingredients to hydrate and condition.

Hair care brands such as Chāmpo (pronounced shar-pour, meaning ‘to squeeze and knead the muscles’ in Hindi) are joining this movement, which combine new technology with botanical ingredients to promote Ayurvedic principles of the mind. and balance. This fits with the trend of “co-washing,” a process that replaces shampooing with a conditioner with mild cleansing agents to cleanse and condition hair without depleting its natural oils. A great option for dry hair, it prevents damage that can be caused by regular sulfate laden shampoos.

As with skin care, a relatively new entry to the western hair care world is conditioning oil. While some may have a morbid fear of this all-natural substance, it is a popular secret weapon for many beauty ritualists. Artist and jeweler Arpana Rayamajhi learned the benefits from her mother growing up in Nepal, and continues the tradition: “Nepalese women are very attached to oil. On my hair I use everything from olive oil and mustard oil, almond oil and amla oil, which comes from Indian gooseberry.

Japanese massage therapist Ryoko Hori also champions the power of oils. For her, the magic ingredient is tsubaki oil, which comes from the seeds of the camellia flower. It is the oil that is used to give sumo wrestlers’ hair its incredible strength and shine. Try it as a soothing leave-in treatment, applying a generous amount after towel drying.

Or go the low-maintenance everyday route: Brazilian shoe designer Mari Giudicelli does very little for her naturally wavy hair, but after a shower, she applies the traces of Costa Brazil body oil left on her palms to the ends of her hair. his air. dried hair.

It doesn’t stop there. You can also think of the wonders of the oil as an eyebrow and eyelash enhancement treatment. Wellness coach Isa-Welly Locoh-Donou praises the benefits of humble castor oil: “I put it on my eyelashes and eyebrows before going to bed. I’ve been doing this for several months, but the lashes are getting silkier. I buy castor oil, put it in an empty mascara tube, and add vitamin E.

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