If you’ve been using the same beauty products for years, it’s time for a change of routine. New brands are constantly emerging, and thanks to this secret beauty section of Amazon, it’s super easy to find promising skincare, makeup, and haircare products.
Amazon’s Indie Beauty storefront includes a list of hot new products, starting at just $6. Below, check out the eight popular beauty products and upgrade your medicine cabinet for less than $50.
Shop trending beauty products under $50:
ESW Beauty The Pink Dream Raw Juice Hydrating Mask
Formulated specifically for dry, rough skin, this sheet mask from ESW Beauty is made with soothing rosewater, hydrating watermelon, and hydrating grapefruit. The brand recommends using it as part of your nighttime routine. After cleansing and toning your face, apply the mask and leave it on for 15-20 minutes before removing it and massaging in the excess liquid.
Buy now: $6; amazon.com
Nagev Skin Brightening Mask
Another face mask option to try is this cream from Nagev, which focuses on brightening and tightening your skin. A few of the key ingredients in this vegan and cruelty-free product include Kaolin Clay for oil control, Shea Butter for hydration, and Licorice Root Extract to brighten and smooth your complexion. It also contains bakuchiol, a plant-based alternative to retinol that reduces the appearance of wrinkles and pores.
Buy now: $18 (originally $20); amazon.com
One Knight Stand Vitamin C Repair Serum
You can also focus on brightening your skin with One Knight Stand Vitamin C Repair Serum. In addition to Vitamin C, known for its brightening and anti-aging effects, the formula also contains Niacinamide to hydrate and protect your skin from environmental factors. Use the serum as the second step in your routine after cleansing and before applying moisturizer.
Buy now: $30; amazon.com
Bhuman Bättre Powder Shampoo
Many gel-based shampoos are full of water, so a powder alternative gives you a more nutrient-dense hair cleansing product. Bhuman Bättre Powder Shampoo is made with organic coconut to strengthen your hair follicles and aloe to moisturize and hydrate your scalp. Sprinkle a thin layer of powder into your hand, mix it with a little water and massage it into your scalp and hair before rinsing it off.
Buy now: $32; amazon.com
Izzy Zero Waste Mascara for volume and length
Not only does this Izzy Beauty mascara lengthen and volumize, it’s also totally long-lasting. It comes in a reusable shipping container, and after you’ve used the mascara tube for 90 days, you can send the tube back to the company for a refill. The product itself is vegan, cruelty-free, and gluten-free, and it includes a wave-shaped brush to boost volume without clumping.
Buy now: $39; amazon.com
Franklin & Whitman Vitamin C Eye Serum
Also for the eye area, Franklin & Whitman’s Vitamin C Eye Serum brightens the skin under your eyes and smoothes fine lines and wrinkles. A few key ingredients in the oily formula include vitamin C for luminosity, chamomile oil to soothe skin, and squalene for hydration. It comes with a roll-on applicator, which makes it very easy to target the product to just the under-eye area.
Buy now: $40; amazon.com
Mani Bodycare Purifying and Moisturizing Hand Cream
In the world of COVID-19, a two-in-one hand sanitizer and cream is the gold standard. This hand sanitizer and moisturizer combo from Mani Bodycare will cleanse your hands and leave them feeling silky smooth. The formula is alcohol-free and contains avocado oil and vitamins A, C and E. It’s the perfect multi-purpose product to keep in your purse.
Buy now: $39; amazon.com
Palma de Salus Moisturizing Serum and Hand Sanitizer
Salus’ Palma Hydrating Hand Serum is also trending on Amazon, but it’s made with slightly different ingredients than the two-in-one product above. This formula contains 70% alcohol, plus natural oils, vitamins B and E, and hyaluronic acid, which all work together to moisturize your hands and kill 99.9% of germs and bacteria. It comes in an 11 ounce bottle that would look great on the bathroom counter or in the kitchen.
Buy now: $48; amazon.com