Dragons’ Den fans’ can’t stop the itching ‘as entrepreneur says he plucked lice from his family’s heads


DRAGONS ‘Den fans were unable to “stop the itching” as an entrepreneur says he picked up lice in his family’s heads.

BBC One viewers scratched their heads after Thursday’s episode after hopeful Eileen Hutchinson shared her business plan.


Eileen Hutchinson left viewers scared with her lice businessCredit: BBC

The mom pitched her idea to millionaires Peter Jones, Deborah Meaden, Touker Suleyman, Tej Lalvani and Sara Davies.

Eileen had turned an embarrassing problem into a business opportunity with her head lice treatment and the NitNot Clinic.

Before entering the den, she revealed, “We had a problem in the family that many families have across the country and I realized the products weren’t working well enough – so I developed my own. . “

The Dragons squirmed when they spotted Eileen’s promotional booth with bottles of her product and photos of lice.

The dragons squirmed when they spotted the lice promotional photos


The dragons squirmed when they spotted the lice promotional photosCredit: BBC

Deborah grimaced, “Is that a picture of lice or nit.”

Sarah laughed: “It’s a fine comb.”

Eileen admitted that she had found a “big loophole in a massive market” and that she was hoping to make a deal with Tej.

Eileen explained that her product line is safe, free from toxic and flammable chemicals, and is genuinely effective.

Eileen created a toxic lice treatment product


Eileen created a toxic lice treatment productCredit: BBC

She told the Dragons that her company is selling an eco-friendly and ethical solution that promises to kill all head lice and eggs.

She was looking for an investment of £ 40,000 in exchange for a 20% share, with the prospect of expanding her clinics nationwide.

Eileen told the entrepreneurs that she has become increasingly aware of the stress and frustrations head lice can bring to an already busy family.

She said: “After my own epic, costly and time-consuming failures, I focused on finding an effective solution.”

She told contractors she was 'frustrated' by the problems lice have brought to her family


She told contractors she was ‘frustrated’ by the problems lice have brought to her familyCredit: BBC

BBC One viewers felt uncomfortable with Eileen’s speech, with one writing: “Thank you, I have now started scratching your head.”

Another shared, “Damn, I want to itch now!”

A third person added: “Everyone watching #DragonsDen has just scratched their heads.”

As a fourth social worker wrote, “Does anyone else suddenly itch?”

Tycoons were impressed with Eileen's business plan


Tycoons were impressed with Eileen’s business planCredit: BBC

Eileen has struck a deal with Tej, who is the CEO of Britain’s largest vitamin company Vitabiotics.

She was also delighted to receive offers from tycoons Touker and Deborah.

It comes a week after an entrepreneur burst into tears when she revealed her brother had died days before the first lockdown.

Sharon Keegan took to the Den in a bid to get £ 100,000 for an 11% stake in her business Peachy Lean, which sells ‘athleisure’ clothing.

Deborah wasn't the only one wincing at the spooky crawly


Deborah wasn’t the only one wincing at the spooky crawlyCredit: BBC

The businesswoman spoke to the Dragons about the impact of Covid on her business, which sells “confidence in the form of spandex and nylon.”

But the mom started to cry as she revealed that an influx of orders arrived shortly after the first wave of the pandemic, but she didn’t have enough stock.

“March has been a very difficult time for me,” said Sharon. “My brother died two days before confinement. He was 35 years old and had two children ”.

Dragons’ Den hope breaks down in tears recounting brother’s death just days before lockdown

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