Hair products

Mamaerth’s parent company acquires Bblunt hair products, salon biz from Godrej

Honasa Consumer Pvt. (HCPL), parent company of Mamaearth, announced on Monday that it has acquired Bblunt, a brand of hair care, color and styling products from Godrej Consumer Products Limited (GCPL), as well as Bblunt salons operated by Bhabani Blunt Hair Dressing Pvt . . ltd.

Separately, Godrej Consumer Products said in a regulatory filing that it would receive a total of Rs 84.5 crore from the divestiture business.

Bblunt’s hair care and styling products business will be wholly owned and operated by Honasa Consumer Pvt. However, the Bblunt salon business will continue to operate as an independent entity, with Adhuna Bhabani, Osh Bhabani and Avan Contractor as creative directors and Spoorthy Shetty as CEO.

Varun Alagh, Co-Founder and CEO, Honasa Consumer Pvt. ltd. said, “As the brands synergize on core principles and a strong millennial connection, we are confident that Bblunt will be a great addition to the Honasa Consumer portfolio.

Adhuna Bhabani, Founder and Director of Bblunt, said, “Bblunt and Honasa Consumer Pvt ltd share strong synergy and common brand values.

Spoorthy Shetty, CEO of Bblunt, said, “This is a win-win situation for both companies and the expected synergies will allow us to expand our customer base, product, geographic and technology base. Our customers will continue to receive the same high quality service they have come to expect.

Honasa Consumer Pvt Limited (HCPL) is a digital-focused consumer brands company.

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