Hair products

Our Honest Review of Evolvh’s Organic Curly Hair Products

Every product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the included links, we may earn a commission.

Curly hair is often overlooked in the clean beauty conversation. Popular brands in the space often overlook curl-specific products, and those with coils and waves know that regardless of the ingredients, once you find something that really works, you stick with it.

I know what you’re thinking, and you’re right: our writers absolutely had to try it.

To create a full essay, six In the style staff members with different types of curls picked out a few Evolvh products that we felt would best address our unique concerns, including frizz, dryness, and lack of definition and volume. We incorporated the products into our regular routines for 3-4 weeks. If we regularly used a product that the brand did not offer, such as hair oil, we continued to integrate it into our routine, but Evolvh was the common denominator between each day of washing and styling.

At the end of the process, our group documented the good, the bad, and the kinky. We even sent our photo team some before and after pictures of our hair, a few of which are featured here. In the end, there were two Evolvh products that we all really liked – and one that we all agreed fell short of.

According to Evolvh, this shampoo was formulated to cleanse curls without stripping them of the natural oils they need. It’s color-safe and made with vitamin-rich kiwi seed oil, fortifying castor oil and moisture-retaining sweet almond oil. Together, the ingredients aim to boost hydration without weighing hair down.

What we loved: This shampoo removed buildup from our hair and scalp without drying it out. Plus, it’s gentle on tangles and scented with essential oils instead of chemical fragrances.

What you should know: The shampoo does not contain additives like sulfates, you may notice that it has a thinner consistency and does not lather as much as many commercial shampoos. Because of this, a few of our testers found they had to wash their hair twice to completely detangle it and get it clean.

Quote from the tester: “I love the consistency of the shampoo – it’s a lightweight fluid that gently cleanses.” –Rachel Nussbaum, beauty e-commerce writer

It’s hard to describe the consistency of this styler, which is one of a kind. It sits somewhere between a nourishing oil and a strong-hold gel, and the resulting balm-like texture lives up to its name. Evolvh claims its silicone-free formula delivers “high-impact smoothing and definition” in all curl types.

What we loved: WonderBalm’s non-sticky texture gave us definition without crunch or buildup, and it virtually banished frizz, leaving curls soft and extra defined. It also helped preserve our testers’ curls, which made them last for days.

Best for: Tight, frizz-prone coils and curls

What you should know: This formula was too heavy for our testers with fine, loose curls, but it did a great job on coarse, tight textures. It works best when applied a little at a time and distributed evenly through curls with fingers or a comb.

Quote from the tester: “I loved this product so much. It coated my hair well and left it super soft and defined.” –Kayla Greaves, Beauty Editor

Evolvh’s Curl Conditioner promises to strengthen and soften hair while decreasing frizz. Its core ingredients are the same as the corresponding shampoo, although slightly thicker. Its product description says it also increases color retention in chemically treated hair.

What we didn’t like: This conditioner failed to moisturize and detangle curly hair, especially in testers with thick, tight, or frizzy curls. It didn’t add much in the way of hydration, and rather than bringing curls back to life, some found it actually diminished definition. In the words of one writer, the coarse locks felt like they were “thirsty for more” after washing.

What you should know: Two of our testers—one with thick, tight curls and another with thin, loose curls—actually ran out of product before the end of the three-week trial.

Quote from the tester: “The conditioner didn’t even manage to detangle my hair enough which made it difficult to style in the shower. I had to use A LOT of product to detangle and smear it all over my hair which Made me run out of conditioner when I was only halfway through the bottle of shampoo.” –Amina Lake Abdelrahman, Product Reviews Editor

We love supporting the clean beauty movement, but we haven’t yet found an organic line that addresses the specific challenges of curly hair. While many of our testers indicated that they would add Evolvh’s SmartCurl Shampoo and WonderBalm Serum to their regular hair care routines, the brand’s conditioner left us feeling (and looking) flat. It wasn’t hydrating at all, and every expert knows that’s a big red flag for healthy curls.

“Humidity is everyone’s business, but the type of product you should use depends on how you like to style your hair,” says Tippi Shorter, celebrity hairstylist and global creative director at Mizani. In the style. She says your shampoo and conditioner should prioritize hydration, but when it comes to post-wash styling, it’s up to you. “If you want long, stretched curls, a firmer hold with humidity and weight is key. For a full finish, a lighter hold without added humidity is best.”

What if ultra-defined curls are your goal? According to Shorter, the more moisture retention, the better. “The definition comes from hydrated hair,” she says. “Keep products that also have a hydration seal in the definition.” This is where a product like WonderBalm excels. Its nutrient-rich formula is designed to lock in moisture, which is why it should be the last step in your routine.

No matter how you like to wear your hair, a good styling routine comes from trial and error, and it’s not a one-time process. “Too much product will weigh your hair down and leave a white or dusty residue on your hair. Not enough product will lead to frizz, dullness, and curl expansion before the day is out,” says Shorter. She recommends starting with less because it’s easy to add more but almost impossible to wash off the product once you’ve applied it.

Evolvh is expensive, but luckily some of its curl products are available in $29 Discovery Kits, so you don’t have to invest tons of money to find out if they work on your unique hair type. If you ask us, it’s worth giving at least a few.