Queer Eye’s Jonathan Van Ness to Launch Vegan Hair Care Brand at Sephora


On August 31, hairdresser and TV personality Jonathan Van Ness, one of the stars of the reality TV series strange eye– is launching a vegan hair care line on its own JVN Hair website and online at Sephora and select stores. Manufactured in partnership with biotechnology company Amyris, the eponymous JVN line will include four categories of hair products designed for all genders and types of hair: Nurture (designed for dry hair); Unharmed (made for overtreated hair); Stir in (a bodybuilding formula for fine hair); and Complete (for hair ready to style). Products in each category range from $ 18 to $ 28 each and include shampoos, conditioners, serums, and scalp oils.

“I’m so grateful that I can finally share a passion for life project, JVN, and team up with Amyris to create these amazing products,” Van Ness, Emmy-nominated stylist and personal care guru, mentioned. “I am exceptionally proud to say that JVN is truly for everyone – it works for all hair types, while being durable for our beautiful land.”

In addition to being vegan and cruelty-free, the JVN range is color-safe and free from silicones and sulfates. The JVN range is formulated with hemisqualan, an ingredient that Amyris created to penetrate the hair shaft, providing nutrition that makes hair easier to comb while reducing frizz and preserving color. This key ingredient is made from sugar cane and serves as a vegan alternative to silicone and squalene, which often come from animal sources such as shark liver.

“Hair care is the fastest growing beauty category, and Jonathan’s beauty and hair care expertise, combined with his passion for inclusiveness and sustainability, makes him a partner. ideal for a leading clean beauty brand like JVN, ”said John Melo, President and CEO of Amyris. . “We believe that everyone should have access to effective, clean and durable hair care products.”

This fall, Van Ness will be on the Come as You Are tour to promote her new vegan hair care line and give her guests a makeover in Austin, Los Angeles, New York and Miami.

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Is Jonathan Van Ness vegan?

While the JVN hair care line is vegan, Van Ness himself is not. However, the 34-year-old self-care guru was previously on a plant-based diet. In an interview with Seduce in 2018, Van Ness spoke about the difficulty he was having diagnosing his psoriasis after having his first outbreak at the age of 23. “I was on antibiotics for months because at the beginning [the doctors] were like, ‘You have a skin infection’, then I was a vegan, but I started eating meat again, so [the doctors] said, ‘Oh, you have an allergic reaction,’ ”said Van Ness.

Van Ness is certainly not as handy in the kitchen as in the living room and sometimes recovers from it. strange eye food expert Antoni Porowski for cooking. In recent months, Porowski has shared meal ideas for Meatless Monday on his social media. He also partnered with Country Crock in 2019 to promote the margarine brand’s plant-based butter by helping bakers across the country recreate their best recipes using vegan butter.


Celebrity vegan hair goals

Van Ness isn’t the first celebrity with a famous mane to launch a vegan hair care line to give fans the chance to emulate their hair routines. In 2019, actress Danielle Fishel, known for her role as Topanga Lawrence in the sitcom of the 1990s Boy meets the world—Posted Danielle Fishel’s Be Free, a cruelty-free vegan hair care line. Known for her long, shiny hair, Fishel was inspired by her son Adler to develop the line without animal products or toxins. The brand was initially launched with three core products (Shampoo, Conditioner and Scalp Refresh) and has since expanded to include additional products such as hair masks, leave-in conditioner and hair thickening cream in order than Boy meets the world fans can achieve Topanga’s long haired look in a vegan way.


Earlier this year, actress Priyanka Chopra Jonas, also known for her voluminous mane, launched vegan hair care brand Anomaly exclusively at Target stores across the United States. The range consists of four shampoos (clarifying, moisturizing, soft and dry); three conditioners (volumizing, smoothing and shining); and a deep conditioning treatment mask, all of which are packaged in bottles made from diverted plastic waste or recyclable cans. Chopra Jonas spent 18 months developing the affordable line (which costs $ 5.99 per product) in partnership with beauty brand incubator Maesa with a mission to democratize sustainable beauty products.

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