Hair products

Rizos Curls collaborates with Thalía on new hair products

Four years ago, if you had told Rizos Curls founder Julissa Prado that she would end up collaborating with iconic Mexican telenovela and world superstar Thalía, she probably would have laughed at you. But the universe has clearly been on its side, because that’s not a guess – it actually became Prado’s reality. The clean haircare brand that specifically creates products to help women embrace and celebrate their curls, curls and waves recently teamed up with Thalía for its VIP box Thalía x Rizos Curls, Amor a los Rizos ($ 125), which will be sold for a limited time exclusively on Rizoscurls.com from now on!

“When quarantine started, Thalía was trying to get her curls back and wear her hair more natural. And her stylist, Jennifer matos, is the one who told him about Rizos Curls. She started to wear her natural hair and go through it [transition process] in her early 40s, and she said she liked the products and it actually worked for her hair and made her feel comfortable and confident after straightening it for a long time, ”Prado exclusively told POPSUGAR. “His team contacted us. , and we were talking with them and giving them tips for her hair, and I was talking directly with Jenny, and she wanted to do a collaboration at this point in our business because we are Latinas and I’m Mexican and we’re a small business. Thalía really wanted to bring this to life and do something together. We were so happy that his team was willing to work with us and understood very well that we are still a small company, so that has been great. “

Every little detail behind this recent collaboration has been very intentional, from the box name, Amor a los Rizos, an ode to Prado’s favorite Thalía song, “Amor a la Mexicana”, to the adorable illustration of Thalía sporting curls. cowards and guitars. on his chest in reference to his iconic live performance “Amor a la Mexicana” 1997, to the products included in the box. The limited edition box includes everything from classic Rizos Curls products like the Curl Defining Cream ($ 22) and Refreshing & Detangling Spray ($ 20) to newer products like the Light Hold Gel ($ 20, originally $ 22, released earlier this year, and recent launches like the Nourishing oil for hair, scalp and body ($ 25), Scalp Detox Scrub ($ 28), and the Vitamin C Hair Repair Mask ($ 30). According to Prado, every product included in the box is exactly what Thalía used during the pandemic to get her curls back.

“The new products, I had already been working for about two years. I had already worked on them before even starting the collaboration with Thalía. They were very big testimonies of love, both for my team and for the production in terms of, and trying to find the best ingredients that are very healing and repairing for the hair, ”Prado said.“ It worked perfectly when we spoke to Thalía because at that time I was working on these samples and she was also trying to fix her hair. I was like, wow, these products I’m working on are exactly what she needs too. ”Prado started creating a hair recipe for Thalía with her stylist Matos to guide the superstar in restoring her curls, everything by sending her samples of the new Rizos Curls formulations she was working on.

Prado said that not only was Thalía able to get her curls back, but the products also helped her keep her hair healthy, even when she occasionally did straight hairstyles. “It’s a journey, and it’s a process for everyone, and it’s not like she’s fully committed to always having curly hair all the time. She smooths it out and does different things in it. according to its responsibilities, and that’s the beauty of curly hair. ”she said. “It’s the beauty of having good quality ingredients, and that’s why we wanted to prioritize the products that are in the box to be truly restorative and healing, because we understand. so easy to say to yourself, “I will never go to ruin my hair again. I’m never going to smooth them out or heat them up. I’m never going to dye them or do anything ”, but it’s good to live a little bit and find the balance. Let’s focus on maintaining good health and using great ingredients for your scalp and hair so that you have the freedom to do whatever you want while keeping your hair healthy. “

The amazing artwork featured on the box was created by a Guatemalan illustrator and artist Claudia Argueta, which also featured the cool set of stickers found in the box to celebrate the collaboration. Another very intentional gesture from Prado was that she really wanted to use this collaboration to uplift and celebrate Latinas in general.

“For me, it’s such a complete moment because I remember watching her on TV and having that connection to that song and her as an artist, actress and entrepreneur. And so much that she embodies. , and now the circle is complete I have my own business and I am working on a collaboration with it, ”Prado said. “And I’m just honored, and we’re now four years old and it’s happening, and we’re at where we’ve been able to bring this to life. I hope I can keep growing and continue to be creative.”

Image source: Enrique Vega

Rizos Curls Teams Up With Iconic Mexican Superstar Thalía For Amor a Los Rizos Collaboration Originally Posted on POPSUGAR Latina